The Guardian’s Rules for Writers is a great resource. Here’s the link to Sarah Water’s ) rules. I especially liked her advice in number 9.

“Pace is crucial. Fine writing isn’t enough. Writing students can be great at producing a single page of well-crafted prose; what they sometimes  lack is the ability to take the reader on a journey, with all the changes in terrain, speed and mood that a long journey involves. Again, I find looking at films can help. Most novels will want to move close, to linger, move back, move on, in pretty cinematic ways.”